Inspiration is Biological: Start with Why — Simon Sinek

Seo Kim
2 min readJun 30, 2023

Do Leetcode, prepare portfolio, be human, repeat. I followed instructions from successful engineers in the Tech industry, but I realized something was missing: “Why am I doing all of this?” This book stood out to me among other self-help books at Barnes and Noble. It answered an unconscious question I hadn’t recognized.

Success vs. Achievement

“Achievement is obtaining WHAT you want. Success is knowing WHY you want it.” — Simon Sinek

While reading this book, I realized I lacked a clear definition of success. I desired abundant compensation and respect for my hard work, but these were just outcomes without a deeper purpose. No wonder why my past achievements did not feel truly fulfilling — I constantly felt the need to rush forward despite reaching milestones.

“Those who never lose sight of their WHY, regardless of their level of achievement, can inspire us.” — Simon Sinek

According to Sinek, inspiration is a biological reaction, driven by what emotionally resonates with us. When disciplining myself or leading a team, an inspiration that comes from emotional resonance should come before using charisma to manipulate.

From Why, get How.

“Many small businesses fail because passion alone is not enough. Passion needs structure to survive.” — Simon Sinek

Having a clear purpose is essential before figuring out how to achieve goals. The same applies the other way around. Identifying why I desire a goal should come first before seeking the perfect pathway to follow, as well as a clear structure for it to come true.

“Ironically, gaining clarity of WHY is not the hard part. The challenge lies in trusting one’s gut and staying true to one’s purpose, cause, or beliefs.” — Simon Sinek

This clear identification with committed dedication is difficult. There is a lot of external noise telling us what we should believe or what we might want instead. However, what makes dreams beautiful is the unique and persevering act of listening to and honoring them.

“Running with all your heart, eyes closed, is different from running with all your heart, eyes wide open.” — Simon Sinek

Hard work and intentional exploration are distinct. Throughout reading this book, I realized the importance of distinguishing what I truly desire from my heart and what impact I want to leave on the world.

It’s easy to get carried away by immediate needs and the fleeting nature of time. However, with a clear purpose and the inspiration that stems from it, this book gave me unwavering faith to endure both challenges and successes. Sinek reminds us to search within ourselves, embracing both success and failure.

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Seo Kim
Seo Kim

Written by Seo Kim

Reading, writing, reflecting on my projects

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